How to find the next big thing?
How do trend forecasting agencies can predict cultural trends in society a decade in advance?
The answer -
Kuki wo yomu - Read the room
Observe patterns, notice the current waves
And ride the wave like a surfer
Learn how trend forecasters work, and what challenges they’re facing in today’s world of information overload.
Watch this Ted Talk to found more -
How to predict the future | Pavlína Louženská
The future is niche
It’s clear from this Talk that we will never witness mass cultural trends anymore. Instead, what we’ll have is niche networks and communities based on shared values and demographics.
These are run on Discord servers, Instagram accounts and private social networks.
And they have their own shared culture and trends.
The internet is not 1 giant island, it’s a collection of thousands of tiny islands.
From Decode Mag -
As a creator of a niche community myself, this topic is very close to my heart. I run Indie Masterminds - a safe place for independent entrepreneurs to come together and build lifestyle first bootstrapped businesses. So they don’t need to rely on traditional employment to make a living, neither do they have to raise capital from investors to build a business.
We can make a living on our own terms. We can build the life we want, and then build a business around it. Instead of finding a way to make a living, and then building our life around it.
If that resonates with you, come join us.
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An average nonfiction book is 100,000 words long.
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Thank you for reading.
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That’s it for today.
See you next week 👋
We’ll be back with more interesting notes, highlights and curations.
Cheers,
Ayush & Aditi