What's "Cultural Cartography"?

- Why do some things go viral? | Wisdom Letter #273

How do things go viral?

Its about how they make us feel..

This range of emotions makes something go viral.

It’s called “Cultural Cartography” - a map of our culture.

Created by the guys at Buzzfeed -

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Cheers 🙌

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I wrote a mini essay -

Building a business is more like sculpting than pottery.

The shape your business takes is not defined by what you create, but by what you eliminate.

Read more:

• Sculpting VS Pottery

Hope you like it 🙏

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That’s it for today.

See you next week 👋

We’ll be back with more interesting notes, highlights and curations.

Cheers,

Ayush & Aditi